Way to go Volkswagen!!

I thought this was an uberly fantastic and creative idea by Volkswagen in Stockholm, Sweden. They have created a site called Rolighetsteorin.se or www.thefuntheory.com. The site features several videos all dedicated to the idea that "fun" is the easiest way to get people motivated to change. The three videos that are up there so far show how to make people not FAIL when putting litter in a bin, How to get more people to take the stairs than the escalator, and a teaser video of how to make recycling more fun.

"The campaign has just started up with a number of experiments in which the theory—that fun can change people's behavior—is tested in various situations," says DDB Stockholm creative director Andreas Dahlqvist. One of the most charming tests is a staircase in a Stockholm subway station that was converted into working piano keys—a way to convince commuters to take the stairs over the escalator. Another test uses sound effects to make throwing rubbish away properly a cartoon-like experience.

The Piano staircase resulted in a 66% increase in people taking the stairs than the escalator, and the fun noise making little bin resulted in about a 70% increase in litter in the bins!!